It’s no secret that the use of video marketing is on the rise. In fact, YouTube is now the second largest search engine on the web and it is projected that video will account for 74% of all consumer Internet traffic by 2017 (accounting for early three quarters of all internet traffic). Nothing engages consumers quite like video with 85% of customers more likely to make a purchase after watching a product video.
So why should video marketing have a space in your marketing plan?
SEO benefits
Videos have a direct impact on search results, with rich media including videos being favoured by search engine algorithms. And an optimised video increases the chance of your brand being on the front page of a Google search engine result by 53 times.
Greater optimisation opportunities
Video has the advantage of having a feedback loop built in, which enables measuring of the click-through rate, drop off points, or number of times the video is watched. This allows you to see what’s working, and what’s not
Increased engagement
Videos are a breath of fresh air in a world dying with information overload. It is easier for the brain to process visual content amidst a sea of text. Creating an impact through videos is therefore that much easier.
Engage your community with social media channels. Audiences are about 10 times more likely to engage, embed, share and comment on video content than blogs or related social posts.
Higher retention rates
65% of video viewers watch more than ¾ of a video. Marketers can not only develop new video content for their audiences, but also by transforming existing text based content into rich and engaging video content assets.
Lower production costs
Whilst production costs have fallen, you no longer need to be technical whiz to work out how to use it. Apps such as Twitter’s Vine, with its six-second maximum clip length, have drastically increased the opportunity for small businesses on a limited budget to get involved.
Better email click-throughs
The use of videos in email marketing has been shown to double click-through rates.
Increased customer conversion
This is the number one reason for using video in your marketing plan. Video converts more customers, with 71% of marketers stating that video conversion rates outperform other marketing content.
If you’d like to explore how video can help your brand stand out in the market, get in touch with us info@we-are-fred.com
For further reading
Tips for successful online video marketing
Video Marketing Metrics
Image courtesy of Rawshorts
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