• Standard Life

Standard Life


We were honoured to be invited to assist in the launch of the Standard Life brand across the MENA and Asia regions.

Fred were commissioned to design and produce the official launch events, along with all supporting collateral material for the opening of Standard Life headquarters in both Singapore and Dubai.

Once the Ritz Carlton was selected for the Middle East venue, Fred proposed design concepts through visualising the branded environment. The project comprised designing and production of a stage, internal and external signage, reception area, a narrated timeline wall, an app station, through to branded golf buggies & supporting print collateral.

Standard-Life-Event-mock-up-doorway-with-signage-700x450 Standard Life
Standard-life-event-mockup-reception-desk-700x450 Standard Life
Standard-Life-mock-up-event-wall Standard Life
Mock-up-of-ipad-station-event Standard Life

Following on from the success of the Middle East event, Fred were tasked with reworking the designs to create a second event in Singapore, launching the Standard Life brand to the AsiaPac market.

Siagnge-at-insurance-event-dubai Standard Life
Branded-archway-at-insurance-launch-event-dubai Standard Life
Launch-Event-Timeline-Wall Standard Life
App-wall-at-Event-launch-Dubai Standard Life