• Standard Life

Standard Life

GRAPHIC DESIGN | PRINT | EVENT | BRANDING

We were honoured to be invited to assist in the launch of the Standard Life brand across the MENA and Asia regions.

Fred were commissioned to design and produce the official launch events, along with all supporting collateral material for the opening of Standard Life headquarters in both Singapore and Dubai.

Once the Ritz Carlton was selected for the Middle East venue, Fred proposed design concepts through visualising the branded environment. The project comprised designing and production of a stage, internal and external signage, reception area, a narrated timeline wall, an app station, through to branded golf buggies & supporting print collateral.

Standard Life - Fred - Dubai - Signage
Standard Life - Fred - Dubai - insurance company launch event
Standard Life - Fred - Dubai - mock up of timeline wall for insurance company launch event
Image of mock up of app station for insurance company launch event

Following on from the success of the Middle East event, Fred were tasked with reworking the designs to create a second event in Singapore, launching the Standard Life brand to the AsiaPac market.

Image of frosted glass illuminated signage at brand launch event ritz carlton dubai
Image of branded archway at brand launch event ritz carlton dubai
Image of narrative timeline wall at brand launch event ritz carlton dubai
Image of app station at brand launch event ritz carlton dubai

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