BRAND | LOGO | IDENTITY | GRAPHIC DESIGN | COPYWRITING | TONE OF VOICE | PRINT
Madar Farms is a UAE based AgriTech startup dedicated to addressing Food & Water Security in the Arab region.
With the technology in place and the farms ready to harvest, Madar Farms were set to launch their product. Recognising that marketing would play a pivotal role in their success, they commissioned Fredto create and develop aset of guiding brand principles to include comprehensive brand guidelines, a brand ethos, brand message, mission and vision, values and tone of voice development.
When we began the project and started to explore who Madar Farms were, it became apparent that there was an opportunity to refresh the brand having grown quickly and organically over the past year, the design was disjointed and lacked consistency.Madar Farms needed an evolved identity that would grow with them.
Since finalising the branding in January 2018, Fred have worked with Madar Farms on a plethora of projects including their first event at Abu Dhabi Sustainability Week, event branding, their farm branding (containers), newsletters and we’re currently designing their B2B packaging across their range of produce, along with a 30sqm stand for Abu Dhabi Sustainability Week 2020.