Lloyds TSB

BRAND GUARDIAN | COPYWRITING | EVENTS | GRAPHIC DESIGN | ADVERTISING | PRINT | DIGITAL

As the lead agency for Lloyds TSB Middle East, we transformed them into a brand centric organisation with a strong brand promise at the heart of everything they deliver.

This included bringing the ‘For the journey’ positioning to life, adapting it to the region and maintaining a consistent look and feel across all customer touch points, from environmental branch design and internal communications, through to marketing collateral, events, above the line and below the line campaigns.