DIFC Courts
COPYWRITING | GRAPHIC DESIGN | ART DIRECTION | TRANSLATION | PRINT | DIGITAL
We have worked with DIFC Courts since 2012, where Fred won a four-way agency pitch to work on their 2011 annual report.
Our brief was to revolutionise the DIFC Courts brand through the 2012 annual report for an international audience. Our solution included design, copywriting, Arabic translation and the art direction of a 2-day photo-shoot, where we produced and delivered a printed and online version of a 72 page dual-language annual report and coordinated the international distribution.
Since this project, we have designed and produced DIFC Courts 2012, 2013 and 2014 Annual Reports – both print and online, in addition to providing on-going marketing strategy and the design and production of various printed collateral in English, Arabic and Chinese.
The brief for the 2014 annual report was to fuse both the modernity and heritage of the UAE, to create a minimalist, modern and contemporary design, while clearly reporting the 2014 data.
We art directed a 2-day photoshoot of Judges, Executive Management and Group Committees, ensuring a consistent look and feel throughout the report.
Designed in both English and Arabic, the report was distributed internationally. A handful of reports were bespoke designed, leather-bound with a matching presentation box.
The final design was also produced as dual language, English and Chinese. The translation through to printing in mainland China, was managed by Fred.
