Commercial Bank International
STRATEGY | BRAND IDENTITY | GRAPHIC DESIGN | COPYWRITING | TONE OF VOICE | ADVERTISING
Fred has been working with Commercial Bank International since winning a four-way creative and commercial pitch in February 2018. CBI required a boutique multi discipline agency that could elevate their existing brand and take it to market.
On successfully winning the pitch, Project scope has included giving all CBI collateral a new modern look and feel which better reflects the bank and their customers, refreshing all existing branch collateral, naming, creating and rolling out a new brand edge for their mid-tier customer base, rebranding existing products across the bank portfolio, the creation of advertising campaigns, media buying, activation stands, event invites, social media posts, branch environmental branding, the list goes on!