Commercial Bank International
STRATEGY | BRAND IDENTITY | GRAPHIC DESIGN | COPYWRITING | TONE OF VOICE | ADVERTISING
Fred has been working with Commercial Bank International since winning a four-way creative and commercial pitch in February 2018. CBI required a boutique multi discipline agency that could elevate their existing brand and take it to market.On successfully winning the pitch, one of our first projects was the creation and roll out of a new brand, edge, for their mid-tier customer base.
The solution is intelligent, distinctive and contemporary and asserts edge as an influential new player in the market.
Fred’s scope of brand deliverables included brand strategy, naming, logo and visual identity system, customer welcome packs, advertising and a full suite of marketing collateral.