Beirut Institute

BRANDING | GRAPHIC DESIGN | PRINT | ADVERTISING | COPYWRITING | EVENTS | DIGITAL

Siren Events appointed Fred to assist them with the branding of the first Beirut Institute Summit Event in Abu Dhabi, October 2015, with over a 1,000 guest list of dignitaries, politicians, thought leaders & business leaders, the two-day invite only event & gala dinner.

Fred took the current branding and created an Arabic graphic to create a visual identity for the event. As the two-day event approached, we rolled out the visual language across a huge range of collateral – from signage and way-finding graphics to main stage animation and the overall event programme.

Press Advert

Advertising Beirut Institute

Image of branded outdoor flags at beirut institute summit event abu dhabi

Image of couple standing in front of branded media wall at beirut institute summit event abu dhabi

image of raghida dergham at BIS summit abu dhabi

Image of lady chairing introduction to beirut institute summit event abu dhabi

image of stage speakers at beirut institute event abu dhabi

image of meeting at beirut institute event abu dhabi

Image of attendees networking at beirut institute summit event abu dhabi

Image of men talking at beirut institute summit event abu dhabi

Image of attendees being seated at beirut institute summit event abu dhabi

image of stage speaker at beirut institute event abu dhabi

image of reception desk branding at abu dhabi event

Image of two hostesses standing next to internal branded wayfinding at Beirut institute Summit Abu Dhabi

Image of hostess standing next to internal branded way finding at Beirut institute Summit Abu Dhabi

With imagery and visual style in place, we set about designing and building a contemporary, responsive website that not only showcased the agenda of the summit, speakers and delegates, but would also act as a central hub of information with live streaming of the event.

Beirut Institute Summit website

Beirut Institute Summit Event

We were proud to have played a part in such an important part in the summit. It was a great example of how a simple core idea can shape a visually compelling look-and-feel for an event, allowing for a consistent application across a wide range of print, digital and environmental touch-points.