In today’s fast-paced, interconnected business environment, reaching your customers in a timely manner, with relevant content, has moved beyond the mass advertising methods used in the past. Blasting out content to a large audience, without customisation or targeting specific segments, can make a big dent in your marketing budget without any significant ROI. Today, we recommend using these strategic inbound marketing techniques to bring in customers who are more likely to convert into sales.
Unless your customers are in the office sitting in front of a laptop, they are likely to visit your website from a mobile device or a tablet. In fact, over 60% of website visitors will come in from mobile devices. Ensure that you make your customer user journey as smooth as possible by making your business website mobile friendly.
Search Engine Optimisation
Search Engine Optimisation (SEO) forms the basis of inbound marketing and is the main tool for driving online traffic to your business website. If the content on your site doesn’t contain the correct keywords, your potential clients and prospects may never actually find your website when doing an online search. In addition to this, optimising your website by targeting the right keywords can increase your chances of reaching those potential customers who are most likely to become concrete marketing or sales leads.
The saying ‘Content is King’ cannot be overemphasised when it comes to optimising your marketing strategy. By regularly generating targeted and engaging content, not only will you keep your customer’s interested in your business, but you can keep your website looking fresh and new. You should consider adding a blog or infographics to your website, or creating an e-book or whitepaper that can be shared with your customer base through a your various marketing channels.
For many businesses, email marketing forms the bulk of their sales and marketing leads. However, conversion rates and website hits tend to be surprisingly low if the email is sent out to a mass list of contacts. For inbound marketing to be effective, consider segmenting your email campaigns to appeal more directly to the individual customer rather than assuming that the same message will resonate with everyone. Also, by creating customised landing pages and opt-in forms, you can increase your chances of harvesting warm sales and marketing leads through our website.
Social Media Marketing
Today, almost every business will consider it a ‘must’ to have a presence on social media. While this may very well be true, it is important to carefully consider your business goals before opening up any social media accounts. Kicking things off with a well thought through social media strategy can be the difference between being able to run an effective inbound social media marketing campaign that generates leads, to actually damaging your brand or wasting money through an ineffective social media campaign.
One of the most effective ways to boost your inbound marketing strategy is through a video campaign. In fact, statistics gathered by Wyzowl in a December 2017 survey of 570 marketing professionals and consumers show that 81% of people have been convinced to buy a product or service by watching a brand’s video. Basic video marketing can generate views, shares and website visits, but recent developments such as live videos, virtual reality videos and 360 videos can further contribute to the success of your video campaigns.
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To find out more about how Fred can help you grow your business, get in touch with us today.